Science outreach on milk boxes
In a somewhat unusal way of outreach Dr Margareta Johansson is currently reaching a good number of swedish people by appearing on the side of milk packages entitled "Job: Scientist".
The cartoon version of Margareta Johansson says " I became a scientist because I wanted to know more about what happens in the future" and "It's fun to work with to be curious and to contribute to solutions. My research is used by those in charge of environmental issues in order to be able to plan how we do when the climate changes". The milk carton also includes some general information, mainly aimed at young people, about permafrost, research and the Arctic.
Other Arctic related issues of milk packages are the "Guide to the North Pole" and the research vessel "Oden".